Facebook video Video view: 3 seconds or moreįacebook videos are one of our favorites here at Buffer and also for the 1,252 marketers we surveyed last year. Thanks, Marketing Land, for inspiring us to create this infographic, too.)ġ. Andréa creates helpful spreadsheets about social media on Casual Spreadsheets. (Thank you, Andréa López, for inspiring us to write this article and create the spreadsheet.
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Here are all the types of videos we will cover in this guide:įeel free to use the quick links to jump to the section that you are most interested in! If you want a quick overview of all the video metrics across all the platforms, check out our handy video metrics spreadsheet or the infographic below: The complete guide to social video metrics We’ll break down video metrics across Facebook, Twitter, Instagram and Snapchat to give you a definitive guide to what you can measure on each platform, how you can measure it and importantly what each metric means. In this post, we’d love to help you navigate the world of social video metrics. Some channels have limits of 60 seconds for video and on others it’s unlimited. Some platforms auto-play videos, others don’t. For example, some platforms count a video view as three seconds, others count a view as soon as you open a video. Especially as almost every platform has a range of features and metrics. Measuring the success of your video content can be a difficult task.
However, when it comes to video, what does “success” really mean? And how do you know if your videos are performing well on social media?
So it’s clear video is incredibly important to the future of social media marketing. And more than 10 billion videos are watched on Snapchat every day.
Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. Facebook believe that most of the content we consume online in the future will be video. In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017.Īnd we can certainly see why marketers are so hot on social video.